All of our rooted data identified five fundamental kinds of meme quiddities that united occasions to the same family: Target, specific profile, simple character, step, and phrase. Following difference between concrete visual quiddities and you will abstract textual of these (Lewis, 2012 ; Spitzberg, 2014 ), i constructed a measurement for quiddity concreteness. The original a couple categories-stuff (like Mentos within the “Eating plan Mentos”) and you can certain emails (particularly Bert from inside the “Bert is Evil”)-is actually highly apparent and concrete. Simple emails (such as the various cats in the “LOLcats”) and you may actions (such as the moving moves inside “The latest Evolution regarding Dancing”) are still noticeable, but their manifestation you certainly will move from you to eg to some other. Fundamentally, instead of visible stuff, phrases will be the minimum tangible and/or very conceptual of the many classes. After that division, we mentioned new portion of days during the for each household members you to definitely consisted of features of each one of the classes. Per meme such during the a family was required to incorporate at the very least one kind of quiddity. The newest quiddity concreteness height are received for every single meme family relations created on the weighted countless the 5-quiddity teams: object and specific profile (1), universal character and tips (0), and you may keywords (?1).
Quiddity designs
In RQ1 i requested what are the prevailing type of quiddities one bind meme families with her. Our studies indicated that action is one of commonly used quiddity on the decide to try (42.2% out of meme era), followed by keywords (38.5%). Certain reputation (29%) and target (23%) have been less frequent, that have universal reputation (15.7%) trailing trailing. It is important to keep in mind that our conclusions demonstrate that the brand new fundamental quiddity is largely distinctive from the fresh generic characteristics searching within the the codebook for almost all meme group. Indeed, in the ninety% of meme family, the fresh new quiddity is specific and therefore was not within the generic properties. Such as, from the “Star Conflicts Son” friends, the brand new operate out-of assaulting having laserlight swords is actually an incredibly certain quiddity, which means couldn’t getting grabbed by universal popular features of the fresh codebook.
When you look at the RQ2 i expected and therefore layouts, models, and you may contribution formations was prevalent (and you will limited) during the latest internet sites memes. I learned that prominent community (twenty six.5%), food (19.1%) and you will the news (16.3%) was basically the most used subjects; nationality (2.6%), most recent occurrences (step three.2%), and works and you will work (3.3%) have been at least common information. Regarding gender, men participants (59.4%) was indeed depicted twice as often once the women professionals (27.3%). Teens and you can young people (38.7%) featured most, when you LGBT Dating-Seiten kostenlos are elder professionals was at least represented (5.6%) with regards to age bracket. Caucasian members (forty-two.5%) were one particular depicted ethnic category, whenever you are Latina or Latino players at least (0.2%). Finally, in terms of setting, extremely hours was photographs (56%) or clips (42.6%) in place of absolute textual memes (1%). Overall, these results validate a few of the findings made in the newest qualitative education explained over, where in actuality the memetic fields was named reigned over by younger, light people. With respect to templates, media-dependent playfulness seemingly have come alot more extreme than just involvement that have politics. Therefore based on descriptive analytics at least, politics is quite limited in the memetic fields. But really, as the unfolded less than, circle study will inform all of us a far more state-of-the-art tale.
The cohesiveness out of simple qualities into the meme household
Just like the detail by detail a lot more than, among tries with the data were to glance at the fresh new extent of cohesiveness of meme family members when it comes to their universal characteristics (RQ3). Contour dos shows new community away from memes sharing comparable stuff functions. In order to make the fresh graphic investigation sharper, we inform you here merely five meme family members you to share a couple or significantly more services. The size of the node signifies their system knowledge, simply put, how many other meme circumstances they shares content features having. Instance, the first meme regarding “Get-off Britney By yourself” ‘s the prominent node, revealing no less than several blogs properties which have 56 (out of 83) almost every other meme times. “Graffiti” and you may “Birmingham” are one another cases of the “Pepper Spraying Policeman” meme friends. These are the tiniest nodes throughout the system, revealing two content features which have a few almost every other meme occasions. The fresh thickness of the wrap represents the number of mutual features. Eg, the fresh new ties between instances of the fresh new “Get off Britney Alone” are particularly thick, for example he could be very similar to each other when it comes regarding content. The original meme and its own occasions show to nine (regarding 16) blogs qualities collectively.